MCN se fait un malin plaisir à souligner que ces mêmes Walter Parkes et Laurie MacDonald (sa femme) qui analysent les énormes bourdes conceptuelles du film en étaient aussi les producteurs (avec Bay), donc co-responsables des conneries avouées (titre à côté de la plaque, accroche nulle, acteurs inconnus pour les jeunes blaireaux qui se rafraîchissent dans les salles l'été) :
"It's a bad title," Parkes declares, as if the title of a presumptive summer blockbuster were a tiny element that might have just slipped through the cracks. "It's a title that refers to something that doesn't exist in the movie. You might say, 'Oh well, so what?' but really from the title comes the advertising campaign and from the campaign comes the image people have of what they may or may not see, so that was a problem."
Parkes continues, "Without that clear conceptual hook, we ended up having to actually present too much, but it actually seemed to be more confusing, as opposed to elucidating to the audience."
Johansson is a critical darling with only art house hits to her credit. It's with some regret that MacDonald calls out the 20-year-old actress for not bringing in younger viewers.
"She's not owned by this sort of young generation at all," she says, before burying the knife. "Even lesser television actresses, quite honestly, would have more connection to that audience."