Parce qu'ils sont calibrés jusqu'à l'absurde pour cibler un public précis et en particulier les ados qui s'emmerdent l'été. Cibler ça veut dire obtenir la classification PG ou PG-13 (enfants/-13 ans accompagnés d'un adulte) pour être accessible au public le plus large, mais aussi, plus rarement, risquer la classification R (restricted = moins de 17 ans accompagnés) pour appâter le chalant boutonneux (''Chouette ! un film où on voit des nichons qui bougent'').
Résultats : une pleine cuvette de films qui tournent autour de blagues et de vocabulaire scato parce que le caca ce n'est pas sale comme des allusions sexuelles trop explicites. Dans ce bon esprit il vaut mieux démouler un film plein de shit et de asshole que se laisser aller à placer un petit fuck.
... excremental declaratives rule the day.
The flip side is a movie like Wedding Crashers that is really borderline PG-13. The only nudity that I recall is in a montage of women falling on beds. As is the rule, no fondling. So even those breasts could ferry cross the mersey. And there are simulated sex acts. Very gently simulated. But the inference is enough. R.
Personally, I'm ok with a shitty summer. I wouldn't even mind a good fuck now and again. And it seems to me that Michael Bay could have let Scarlett squirm out of her Puma Wear, so long as Ewan didn't touch her Johanssons, and still kept his PG-13. Just think of how many dozens of people you can vaporize and still get a PG-13. (Va-poo-rize too!).
Jessica Alba stripping down in the Fantastic Four wasn't enough to get a PG-13. (It took a fight sequence to make the leap from PG.) Kingdom of Heaven was stuck with its R and still forgot to include a fully R sex scene. Lindsey Lohan had enough under the hood to make Disney marketers sweat. And Nicole Kidman and Will Ferrell damaging their career credibility certainly should have gotten an NC-17... they really shot... shit... shot themselves in the foot there.
Shit.David Poland Summer of Shit (MCN)
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