mercredi 1 mars 2006

Our Brand is Crisis

Documentaire qui s'annonce très intéressant (surtout pour ceux qui ont encore des illusions à perdre sur la politique) qui traite en détail de la victoire inattendue de Gonzalo Sanchez de Lozada lors des présidentielles boliviennes de 2002, grace à ses super-consultants américains en marketing stratégico-politique :
At first, the goal seems unattainable, especially considering he wasn't all that popular the first time around, not to mention that Bolivia was on the brink of a violent political uprising. Undaunted, the GCS consultants work their magic as if it were a game, shrewdly devising ways to sell a new and improved Mr. Sánchez de Lozada to the public. Endorsements and smear campaigns are conceived for television, general brainstorming sessions and focus groups are held, and the impact each has is thoroughly analyzed. The unrestricted access we are given to these discussions that would normally take place behind closed doors is astounding, even if the "victory" ultimately gained for Mr. Sánchez de Lozada is truly unsettling. Perhaps the only thing left to be desired from this momentous documentary is a reference to the size of the consultants' paycheck — or their consciences.

Laura Kern NYT 1-mar-2006

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